bDelight Restaurant recently hired Fire Horse Photographics to photograph several items on their menu as part of upgrading the food images associated with their brand. The owners were interested in obtaining a cohesive set of images to use for web marketing as well as for future window display print pieces and other printed advertising materials.
bDelight features an Asian-inspired and health conscious menu emphasizing low sodium and low fat. In planning our approach to composing the photographic images for bDelight, the Fire Horse Photographics team chose to highlight the bright colors inherent to each dish as part of conveying a sense of healthy freshness. Other decisions involving photographic composition included selecting background and plate color. Fire Horse Photographics opted to utilize a red background for plated dishes. We felt red complimented the bright ingredients in the food. Red is also a part of bDelight’s corporate branding color scheme. It often holds true that food looks best set against a white plate. This is certainly the case for bDelight’s dishes. For plating, Fire Horse Photographics used square white plates the owner had on hand. The white allowed the reds, greens, and yellows of the vegetables to visually stand on their own. The atypical shape of the plates and a black linear pattern in the plate corners added interesting graphic elements which Fire Horse Photographics decided to capitalize on by shooting the plated dishes from an overhead point of view.
Food styling for bDelight’s photographs included refreshing dishes with water and oil as needed to maintain a hot-off-the-stove appearance. The Fire Horse Photographics team also took care to ensure colors were evenly distributed on each plate and that bright colors were featured prominently at the top of each dish.
Along with plated entrees, Fire Horse Photographics shot several colorful smoothie drinks and pudding desserts which are part of the bDelight menu. These were photographed from a point of view placing eye level closer to the table edge. Clear glassware was used and set against a black background. These compositional choices helped show off the full vibrancy of each dessert and drink serving.
bDelight is a relatively new restaurant and Fire Horse Photographics is looking forward to seeing our work used in promoting the growth of their business. bDelight also remains one of our favorite lunch spots. They take a light hand towards sauteing ingredients which results in a crisp appearance and texture that is pleasing to photographers and diners alike.